Old Gold Barbecue
Where there’s smoke, there’s fire.
In the rolling hills of West Lafayette, Indiana, a small college town where corporate franchise reigns, small business is beginning to smolder. A few Texans with deep roots in the community are determined to add their fair share of kindling. On a mission to bring authentic Texas barbecue served with a side of southern hospitality to their founding partner’s old stomping grounds of Purdue University, Old Gold Barbecue tapped Drew Lakin to build a bold brand that would spark fire.
Services: Brand Identity, Copywriting, Merchandise, Environmental, Web, Print Collateral & Social
Collaborators: Trisha Beezup, Odyssey Printshop & Hayden Spears
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